Spark27 | SDI Conference: March 11-12 2027 | Birmingham, UK
Join the Waitlist
for Spark27
Be among the first to unlock early bird access*, exclusive sponsor packages, and behind-the-scenes insights for the UK’s boldest ITSM conference.
Featured Speaker: Dr Mark Deeks
Limited early bird perks available.*
40+
Sessions across 5 dynamic streams
500+
IT & Service Desk Pros in attendance
100+
1:1 meetings between sponsors and decision-makers
What we do differently
At Spark, we’ve designed an experience that reflects what IT and service desk professionals actually need; whether you’re leading a team, exploring new tools, representing a brand, or stepping into the space for the first time. This isn’t about flashy sales talk or overstuffed agendas. It’s about practical insight, shared experiences, and conversations that matter. You’ll find sessions shaped around real challenges, time to connect with peers and partners, and a space where your role, whatever it is, is valued.
For sponsors and exhibitors, we make it easy to meet the right people without chasing leads. For speakers, we offer real visibility and a chance to shape the conversation. And for every attendee, there’s a focus on openness, relevance, and being part of a community that’s trying to make things better.
Spark has welcomed professionals from some of the most forward-thinking organisations in the UK and beyond. From public sector teams and education institutions to major brands and tech providers, our community reflects the full landscape of IT service and experience.
Ready to connect?
Get early access, start connecting, and be part of the Spark27 community.
What to expect
Keynotes
Hear from bold thinkers and frontline leaders who are driving change across IT and service management. From powerful personal stories to industry-shaping strategies, our keynote sessions are designed to leave a lasting impact.
Expo Hall
Featuring tools and partners from brands like Ivanti, HappySignals, ManageEngine, and Freshworks
Breakouts & Roundtables
Across 5 streams: People & Process, XLAs, ITIL, Automation, Digital Transformation
Top 3 Areas of Impact
Knowledge Acquisition
Discover the latest industry insights, tools, and frameworks to take back actionable strategies (e.g., AI in ITSM, XLAs, digital transformation).
Networking & Collaboration
Whether reconnecting or meeting new peers, the Spark community fosters partnerships, client leads, and peer-based problem-solving.
Brand Visibility
For speakers and sponsors alike, Spark offers the perfect platform to increase brand trust, visibility, and credibility, no egos, just impact.
Interested in Exhibiting or Speaking?
Leave your details and our team will be in touch to explore how we can help elevate your brand or voice.
"What makes this conference special, year after year, is how it continues to evolve while still feeling familiar. There are always new faces, new conversations, and fresh perspectives shared in sessions and over coffee, but at the same time, it feels like an annual reunion with friends."
— Nikki Saxton-Maund, HM Courts and Tribunal Services
FAQs
Still Unsure? We’ve Got You.
How is Spark27 different from other IT or service management events?
Spark27 is focused specifically on ITSM, service desk leadership, and experience management. It’s not a generic tech expo, it’s a space where real practitioners share what’s actually working. Sessions are practical, the community is active, and the vibe is more collaborative than corporate.
Is it worth attending if I’ve got a tight budget or limited time?
Yes, most attendees say Spark delivers immediate value. You’ll leave with actionable ideas, new understanding of the latest tools, and connections that make a real difference to your role or team. We also offer early bird pricing and group discounts to make it more accessible.
I’ve never attended before, will I fit in?
Definitely. Spark is known for being friendly and inclusive, especially for first-timers. Whether you're new to the industry or a seasoned pro, you'll find like-minded peers and plenty of ways to connect through roundtables, social events, and informal networking.
How do I get involved as, speaker, exhibitor or sponsor?
Just leave your name and email here - we’ll reach out to understand your goals and walk you through the options. Whether you're looking to build brand awareness, connect with the right audience, or share your story on stage, we’ll tailor the right opportunity for you.
Official Conference Partner
Ready to be part of Spark27?
11 - 12 March 2027 | Birmingham UK
Whether you're looking to learn, connect, exhibit, or speak, this is your opportunity to join the community shaping the future of IT service and experience. Register your interest today to get early access to tickets and the full agenda, be first in line for sponsorship or speaking opportunities, and receive the 2027 event brochure as soon as it’s released. Just leave your details and we’ll be in touch.
Meet The Team
Behind every great event is a team that lives and breathes service excellence. From crafting your experience to supporting every step of your Spark27 journey, we’re here to make it seamless, inspiring, and unforgettable. Got a question, an idea, or want to get involved? We’d love to hear from you.
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