XLAs In Action:
The Stories Behind The Success
Live from New York, we step into the future of experience management and XLAs—in person—at the iconic 30 Rockefeller Plaza this October. Join us for a groundbreaking event, a collaboration between the Service Desk and XLA Institute, where theory meets real-world impact.
Experience inspiring success stories, connect with industry pioneers, and learn how Experience Level Agreements are reshaping service delivery from the inside out. Whether you’re starting your XLA journey or ready to elevate your approach, this interactive event in the heart of NYC is your opportunity to lead the transformation. Don’t miss this chance to be part of something extraordinary!
With Thanks To Our Event Partner
📆 When?
October 9, 2025
8:30 am-5:00 pm EST
📍Where?
Rockefeller Plaza, NYC
Tickets are $95.00. Free entry to SDI & XLA Institute Premium Members.
With only 100 seats, act fast before they disappear!
Secure your spot now and to be part of this unforgettable experience at the iconic 30 Rock
Now available on demand.
Discover why XLAs matter and explore the strategies behind them.
Mastering XLAs for Next-Level
Service Experience
Watch 7 industry experts explain how XLAs are transforming IT services and why it's time to move beyond SLAs—boosting service desk performance and customer satisfaction through an experience-focused approach.
How To Develop An XLA-Centered Strategy
Stream this on-demand session to discover how 6 industry experts are redefining IT service delivery with XLA-focused strategies. Learn how shifting beyond traditional SLAs can drive better experiences and greater customer satisfaction.
FREQUENTLY ASKED QUESTIONS
We've got As for your Qs
How much does it cost?
Ticket prices are purposely low at just $95 per person to cover the cost of food and beverages kindly provided by our host NBC Universal. Premium members of SDI and XLA Institute go free. Everyone is welcome!
How do I know it's for me?
If you are interested in experience management and XLAs then this is the event for you. It will have an IT service focus so perfect for leaders of service desks and IT teams.
What is the location?
NBC Universal Headquarters
Floor 11, Room 11A
30 Rockefeller Plaza
New York
NY 10112
USA
How do I register and pay?
Simply complete the registration form at the top of this page and we will invoice you. Payment can be made by BACS or via a secure payment link in the invoice.
Will there be food?
Yes there will be plenty to eat and drink throughout the day.
Does my location matter?
Anyone can join this event, everyone is welcome to attend!
How do I enter the NBC Building?
You'll sign in at reception and you'll be escorted to the 11th floor event space. You may need to wait a little while for others to arrive so small groups can be taken at the same time.
What time does the event start?
We're kicking off the day with an optional light breakfast and refreshments from 8.30am. The sessions will begin at 9.30am and close at 5pm.
Discover Why XLAs Are The Future of IT Service
Explore why XLAs are reshaping the future of IT service and why it’s crucial to move beyond SLAs. Learn from industry leaders about how an experience-centered approach can elevate service desk performance and customer satisfaction.
Deep Dives & Thought Leadership
Delve into detailed sessions that explore the depths of XLAs and experience management. We ask why XLAs are reshaping the future of IT service and why it’s crucial to move beyond SLAs to elevate service desk performance and customer satisfaction.
Service Excellence
Dive into expert-led discussions designed to arm you with the latest knowledge about experience management.
Actionable Insights
Walk away with actionable strategies that will enhance performance and drive your organisation towards unrivalled success.
Connect & Collaborate
Join a community of forward-thinking service desk leaders. Share, learn, and grow together.
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